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★Fully AI-Enabled Campus

UNIVERSITY SCHOOL OF MANAGEMENT STUDIES

Welcome to the world of :

RANKED IN INDIA'S
TOP 10ARTIFICIAL INTELLIGENCEUNIVERSITIES 2026
—THE ACADEMIC INSIGHTS
Fully AI-Enabled CurriculumNEP Compliant
  • Globally Recognized Certifications
  • Immersive Learning
  • Future-Ready Curriculum
  • AI driven Experiential Learning
  • Live Projects and Internships

MESSAGE FROM THE DEAN

Dean

At USMS, we are committed to shaping future-ready leaders who can thrive in a dynamic global business environment. Our programs combine academic excellence with experiential learning, industry collaboration, and ethical leadership to provide a truly transformative educational experience.

Guided by the belief that “The best way to predict the future is to create it,” we empower our students to think critically, innovate confidently, and lead responsibly. With dedicated faculty, strong industry linkages, and a collaborative learning culture, USMS ensures holistic development and career success.

Prof. (Dr.) Sunayna Khurana

USMS

Recognition & Approvals

NCTE - National Council for Teacher Education
DCI - Dental Council of India
INC - Indian Nursing Council
PCI - Pharmacy Council of India
UGC - University Grants Commission
BCI - Bar Council of India
NAAC - National Assessment and Accreditation Council
Awards &
Rankings
RANKED
#2
THE WEEK
All India Emerging University in Punjab-2026
RANKED
#3
THE WEEK
All India Pvt Universities in Punjab
2026
RANKED
#1
@Times Conclave 2025
BEST PROGRESSIVE UNIVERSITY YEAR 2024-25
RANKED
#1

INDIA’S NO.1 UNIVERSITY FOR NUTRIGENETICS & NUTRIGENOMICS STUDY
RANKED
#2
CSR-GHRDC ENGG. COLLEGES SURVEY
TOP PROMINENT ENGINEERING COLLEGES OF INDIA
RANKED
#1

NORTH INDIA’S NO.1 UNIVERSITY WITH CANCER BIOLOGY COURSES
RANKED
#2
CSR-GHRDC ENGG. COLLEGES SURVEY
TOP PROMINENT ENGINEERING COLLEGES OF INDIA
RANKED
#1
1ST INSTITUTE TO INTRODUCE MOLECULAR HYDROGEN THERAPY
RANKED
#4
IIRF
PUNJAB ZONE UNIVERSITY RANKING
RANKED
#21
IIRF
NORTH ZONE UNIVERSITY RANKING
RANKED
#48
IIRF
ALL INDIA UNIVERSITY RANKING

Awards & Rankings

Anshul
PLACEMENT HIGHLIGHTS
Session 2023-24

Best MBA Degree in Punjab

Rayat Bahra fosters innovation, sustainability, and social impact through inclusive education and advanced research excellence.

Anshul

Anshul

MBA,2024-26

RECRUITERMovidu Technology
PACKAGE OFFERED

₹7 LPA

APPLY TODAY

USMS ADVANTAGES

Discover the strengths that shape your learning experience, build practical skills, and prepare you for a successful career.

01/12

Globally Recognized Certifications

Empower students with industry-relevant skills and future-ready expertise. Specializations in FinTech, AI Marketing, Digital Entrepreneurship, Audio Branding, and more significantly enhance employability and career growth opportunities.

Experiential Learning Across the Program

The curriculum emphasizes hands-on learning through lab sessions, live projects, capstone assignments, internships, Harvard case studies, and business simulations, preparing students for dynamic business environments.

Industry-Driven 
Curriculum Delivery

The curriculum is enriched with real-world perspectives, with nearly 40% delivered through sessions and masterclasses by experienced industry professionals.

Guidance from 980+ Corporate Leaders

Collaborations with leading organizations such as PwC,  Bajaj Finserv, Zerodha, and others provide students with opportunities to engage in international conclaves, seminars, workshops, and strategic forums, learning directly from a network of 980+ corporate experts.

Targeted Specialisations in the BBA Flagship Program

The BBA Flagship program offers future-focused specialisations including Artificial Intelligence in Business, Marketing, Human Resources, Banking & Finance, Healthcare Management, Forex Management, Family Business Management, and Travel & Event Management.

Diverse MBA Flagship Program Tracks Across Multiple Domains

MBA Flagship program provides dual specialisation opportunities, enabling students to build expertise in areas such as Marketing, Human Resources, Finance, Business Intelligence & Data Analytics, International Business, Entrepreneurship, Applied Finance & Analytics, and more.

Compulsory Internships for Comprehensive Exposure

Students undertake a 45-day social internship along with an industry internship, enabling them to develop professional competence and gain well-rounded, practical exposure.

Immersive Learning Experience

The programs are designed to offer immersive learning through interactive sessions, case-based discussions, and real-world problem-solving approaches.

Future-Ready Curriculum

A forward-looking curriculum ensures students stay aligned with evolving industry trends, emerging technologies, and global business practices.

AI-Driven Experiential Learning

Integration of AI-enabled tools and platforms enhances experiential learning, equipping students with cutting-edge skills for the digital era.

Live Projects and Internships

Hands-on exposure through live projects and internships enables students to apply theoretical knowledge in real-world business scenarios, strengthening practical understanding and employability.

Innovative Pedagogy for Holistic Learning

A dynamic teaching approach blending case studies, experiential learning, collaborative projects, and technology-enabled instruction ensures comprehensive understanding and practical application of concepts.

Empower your ambition. Discover your ideal program.

Expert Insights

Hear about courses from our experts

Our experts bring real-world experience and academic excellence to help you choose the right course for your future.

Expert Guidance

Get Insights from faculty and industry professionals.

Course Clarity

Understand curriculum, specializations, and career opportunities.

PROGRAMS OFFERED

Scholarships

Making Education Affordable & Accessible

Scholarships & Financial Aid
rbuset logo

₹50+ Cr

Total scholarships awarded across various disciplines

Up to 100%

Tuition fee waiver based on merit & entrance exams

Armed Forces Merit & Need Scholarship (AFMNS)
Armed Forces Merit & Need Scholarship (AFMNS)
  • ✓30% Course Fee Waiver
  • ✓Bravery Award Winners
  • ✓Wards/Spouse of Defence Personnel
  • ✓Wards of Award-Winning Teachers
Defense Aspirant Scholarship (DAS)
Defense Aspirant Scholarship (DAS)
  • ✓30% Course Fee Waiver
  • ✓NCC
  • ✓Scouts & Guides
  • ✓NSS Activities
Achievers in Sports Scholarship (ASS)
Achievers in Sports Scholarship (ASS)
  • ✓30% Course Fee Waiver
  • ✓General Sports Participation Scholarship
  • ✓40% Course Fee Waiver
  • ✓Athletic Achievement Grant Rising Athlete Scholarship
  • ✓50% Course Fee Waiver
  • ✓Sports Excellence Award
  • ✓60% Course Fee Waiver
  • ✓Elite Sports Scholar Award

ALUMNI SUCCESS STORIES

alumni profile

Avi Sharma

MBA Batch 2022-24

I am proud to be part of this institution RBU not only provides a platform to enrich academically but also emphasises on the all-around development...

alumni profile

Jaswinder

MBA Batch 2022-24

My experience at Rayat bahra university has been very wonderful till now. It has been 8 months since I have joined the college and I...

company logo
alumni profile

Simranjeet Singh

MSc Student, University of Toronto

The academic foundation here helped me secure admission abroad and excel in my higher studies.

company logo
alumni profile

Avi Sharma

MBA Batch 2022-24

I am proud to be part of this institution RBU not only provides a platform to enrich academically but also emphasises on the all-around development...

alumni profile

Jaswinder

MBA Batch 2022-24

My experience at Rayat bahra university has been very wonderful till now. It has been 8 months since I have joined the college and I...

company logo
alumni profile

Simranjeet Singh

MSc Student, University of Toronto

The academic foundation here helped me secure admission abroad and excel in my higher studies.

company logo
alumni profile

Avi Sharma

MBA Batch 2022-24

I am proud to be part of this institution RBU not only provides a platform to enrich academically but also emphasises on the all-around development...

alumni profile

Jaswinder

MBA Batch 2022-24

My experience at Rayat bahra university has been very wonderful till now. It has been 8 months since I have joined the college and I...

company logo
alumni profile

Simranjeet Singh

MSc Student, University of Toronto

The academic foundation here helped me secure admission abroad and excel in my higher studies.

company logo
MOU Partners Handshake
Educational Programs at the USMS

Memorandums of Understanding

The University School of Management has established strong collaborations with leading industries, corporate organizations, and business institutions to promote academic excellence, industry exposure, experiential learning, and enhanced career opportunities for students.

Bajaj Finserve
Offshore Marketers
Bennett, Coleman & Co. Ltd. (Times Group)
Educational Programs at the USMS

Memorandums of Understanding

The University School of Management has established strong collaborations with leading industries, corporate organizations, and business institutions to promote academic excellence, industry exposure, experiential learning, and enhanced career opportunities for students.

MOU Partners Handshake
STRATEGIC ALLIANCE PARTNERS
Bajaj Finserve
Offshore Marketers
Bennett, Coleman & Co. Ltd. (Times Group)

Enabling real-world projects, certified internships & placements.

USMS HAPPENINGS

Department of Management, University School of Management Studies (USMS), Rayat Bahra University successfully organized an educational industrial visit to Hindustan Times on October 21, 2026. BBA and MBA Students participated in the event. The visit was designed to bridge the gap between classroom theoretical knowledge and practical industry operations, giving students a firsthand look at modern print media management, automated supply chains, and large-scale manufacturing workflows. The students explored high-speed multi-colour offset press operations and automated quality calibration systems. Guided by senior plant managers, the students examined end-to-end supply chain processes, including heavy newsprint procurement, Just-in-Time inventory management, and time-critical dispatch logistics. Additionally, the tour provided valuable exposure to shop-floor safety protocols, shift scheduling, and crisis management, giving students a practical perspective on operational efficiency and manufacturing workflows. The department extends its sincere appreciation to the management and technical team at Hindustan Times for their warm reception, detailed guided tour.

Department of Management, University School of Management Studies (USMS), Rayat Bahra University successfully organized an educational industrial visit to Hindustan Times on October 21, 2026. BBA and MBA Students participated in the event. The visit was designed to bridge the gap between classroom theoretical knowledge and practical industry operations, giving students a firsthand look at modern print media management, automated supply chains, and large-scale manufacturing workflows. The students explored high-speed multi-colour offset press operations and automated quality calibration systems. Guided by senior plant managers, the students examined end-to-end supply chain processes, including heavy newsprint procurement, Just-in-Time inventory management, and time-critical dispatch logistics. Additionally, the tour provided valuable exposure to shop-floor safety protocols, shift scheduling, and crisis management, giving students a practical perspective on operational efficiency and manufacturing workflows. The department extends its sincere appreciation to the management and technical team at Hindustan Times for their warm reception, detailed guided tour.

PRESS RELEASE / MEDIA

Department of Management, University School of Management Studies (USMS), Rayat Bahra University successfully ...

Press Release 1

Department of Management, University School of Management Studies (USMS), Rayat Bahra University successfully...

Press Release 2

“Empowering Young Minds with Financial Knowledge”-The University School of Management Studies (USMS) organized...

Press Release 3

Department of Management, University School of Management Studies (USMS), Rayat Bahra University successfully ...

Press Release 4

The Department of Commerce organized an industrial visit to The Times of India on 7 October 2026, offering stu...

Press Release 5

The Department of Commerce organized a Regional Investor Awareness Program on 5 October 2026, featuring Mr. Jo...

Press Release 6

The Department of Commerce organized an expert talk on “Empowering Young Minds with Financial Knowledge” on 30...

Press Release 7

The Department of Commerce celebrated Freshers’ Meet, “Novato Fiesta 2026,” on 24 September 2026, featuring cu...

Press Release 8

The Department of Commerce organized an Expert Talk on “Industry 4.0 & Career Readiness: The Essential Skillse...

Press Release 9

The Department of Commerce, USMS, organized an industrial visit to The Tribune, Chandigarh, on 11 September 20...

Press Release 10

The Department of Commerce, Rayat Bahra University, celebrated Teachers’ Day with warmth and enthusiasm. The c...

Press Release 11

Outreach Programme at Akal Old Age Home, Ratwara Sahib – 31 Augues 2026 The Department of Commerce organized a...

Press Release 12

10th Aug, 2026 🤝 MOU Signing – USMS x Bennett, Coleman & Co. Ltd. (Times Group) Proud to share that USMS, Ray...

Press Release 13

On 04 June 2026, the University School of Management Studies (USMS), Rayat Bahra University, signed a Memorand...

Press Release 14

NSS Awareness Rally-The NSS Department of Rayat Bahra University organized the “Yudh Nashea Virudh” rally on 1...

Press Release 15

Rukhsat 2026, organized by the Department of Commerce, USMS, celebrated B.Com and M.Com final-year students wi...

Press Release 16

Department of Management, University School of Management Studies (USMS), in collaboration with Meshaan Founda...

Press Release 17

MBA student Numair Shabir Shah of USMS, secured a silver medal at the 16th CK Classic International Taekwondo ...

Press Release 18

University School of Management Studies, in collaboration with NITTTR hosted a five-day FDP on Project Managem...

Press Release 19

BBA students of USMS, visited Avon Cycle Limited, gaining insights into manufacturing, supply chain, quality c...

Press Release 20

MBA students of USMS visited Ludhiana Stock and Capital Limited, gaining insights into stock and capital marke...

Press Release 21

University School of Management Studies hosted International Happiness Day on the theme “Thriving with Joy,” e...

Press Release 22

The Department of Management, USMS organized a soulful recital of Shri Sukhmani Sahib Path, seeking divine ble...

Press Release 23

University School of Management Studies, organized “Inspire & Express,” featuring talent performances, creativ...

Press Release 24

BBA students of the Department of Management, USMS, visited Hella India Lighting Ltd., Derabassi, where they g...

Press Release 25

.University School of Management Studies, in collaboration with Meshaan Foundation, hosted “Swasthya Sangam: K...

Press Release 26

The students of USMS visited Gilard Electronics Pvt. Ltd., gaining insights into manufacturing, quality contro...

Press Release 27

The Department of Management, USMS, Rayat Bahra University successfully organized “Rendezvous 2025,” a vibrant...

Press Release 28

University School of Management Studies organized an expert lecture on "Social Entrepreneurship: From Vision t...

Press Release 29

MBA students of USMS visited Ludhiana Stock and Capital Limited , gaining valuable insights into stock and cap...

Press Release 30

University School of Management Studies celebrated International Happiness Day on the theme “Walking on the Ai...

Press Release 31
UPCOMING EVENTS

To be Announced....

Bridging Dreams To Reality

PlacementsThat Propel Towards a Fulfilling Career
Highest 1.25 Crore Salary Package
1,175+
RECRUITERS VISITED
500+
RESEARCH FELLOW
700+
RESEARCH PUBLICATIONS
100,000+
ALUMNI NETWORK
RBU Student Placement Cohort

OUR TOP RECRUITERS

Google
Amazon
Royal Enfield
Cognizant
Accenture
Capgemini
Infosys
TCS
KPMG
Tech Mahindra
Wipro
ITC Limited
HCL
NEC
TVS
Top Recruiters & Industry Partnerships

Our Esteemed Hiring Partners – Trusted by top MNCs and startups for talent

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RESEARCHES
&
INNOVATIONS

120+

Patents

400+

MOU'S

40+

Start-Ups Data

1200+

Research Publications

100+

Research Fellows

400+

Books/Chapters

40+

Consultancy Projects

25+

NGO Projects

120+

Patents

400+

MOU'S

40+

Start-Ups Data

1200+

Research Publications

100+

Research Fellows

400+

Books/Chapters

40+

Consultancy Projects

25+

NGO Projects

Collaborations, Careers & Global Success

Empowering Futures Through Industry Collaboration & Global Tie-Ups

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